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·Peer-to-peer lending for 1.3 billion peers
【FinancialServices 2007年7月】
Peer-to-peer lending continues to spread across the globe. We previously covered
pioneers Zopa (UK) and Prosper (US), as well as German Smava and Dutch Boober. Recently,
the concept was spotted in China. Smava's Chinese cousin PPDAI—look closely and
you'll spot a family resemblance in the design department—is currently in closed
beta and will officially launch later this month. P2P lending enters a very different
market in the People's Republic, where personal credit ratings are virtually non-existent,
making lending to strangers riskier business. Which is why PPDAI won't be taking
on loans and 'reselling' them to lenders. Instead, PPDAI primarily aims to standardize
and facilitate loans between family and friends, which are more common in China
than personal loans from banks.
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